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About Us

The History of Lovell’s Flowers, Greenhouse and Nursery


LaVerne Haasis and George Lovell, both graduates of Norwood High School, married in 1968 and moved to Dover, Massachusetts. Later that same year, they were approached by a real estate agent about this “fabulous” opportunity on Route 109 in Medfield.

The Pederzinis’ were selling a greenhouse with a rental house and two acres of land. George had been running his own successful landscaping business for thirteen years and thought this was an opportunity for the future.

Forty plus years later, the Nursery is twenty acres and they now have a retail florist, greenhouse, garden center and Accents Gift Shop, plus a wholesale division.

George can be found on the property seven days a week. LaVerne is on site most days but also finds time to enjoy her seven grandchildren and Cape Cod.

George and LaVerne have built their business on the philosophy of great quality, great service and treating customers the way the way they would like to be treated.  So far, it is working.