About Lovell’s Florist and Nursery in Medfield, MA

The history of Lovell’s Florist & Nursery is full of hard work and a love for what we do. Our owners, George and LaVerne Lovell, built their business on the philosophy of great quality and service. They believe in treating customers the way they would like to be treated. So far, it’s working, as one of the most impressive points about Lovell’s Florist & Nursery in Medfield, MA, is that it’s still going strong in the same community almost 50 years later.

LaVerne and George are both graduates of Norwood High School. They married in 1968 and later moved to Dover, Massachusetts. That same year, they were approached by a real estate agent about this “fabulous” opportunity on Route 109 in Medfield. The Pederzinis’ were selling a greenhouse with a rental house and two acres of land. George had been running his own successful landscaping business for 13 years and thought this was an opportunity for the future.

Our Shop Today

Several decades later, our nursery is 20 acres, and we now have a retail florist, greenhouse, garden center, and Accents By Lovell Gift Shop, plus a wholesale division. George can be found on the property 7 days a week. LaVerne is on site most days, but also finds time to enjoy her 7 grandchildren and Cape Cod. Currently, three generations of Lovell's currently work at the business.



Meet LaVerne and George by visiting their shop today. They enjoy working with customers on all kinds of orders.